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Post Type
📷
Regular PostFeed photo or video
📺
Story24-hour story content
What type of content is this?
💡
Therapist TipAdvice, insights, wisdom
🏠
Office MomentCulture, candid, vibes
🎬
TikTok TrendDances, sounds, challenges
⭐
Team SpotlightStaff intros, celebrations
🌿
Wellness WisdomMental health education
🤝
Community ImpactEvents, outreach, giving back
🏆
Client VictoryAnonymous wins, milestones
🎤
Talking HeadDirect-to-camera video
✨
OtherSomething different
How soon should this go out?
💬
WheneverNo rush
🕒
Soon1-3 days
🔥
TodayPost ASAP
Context & Notes
Who's in it? What's the topic? Any hashtags or mentions to include? The more context, the better the post turns out.
- 🔥 Today / Urgent = goes live within 15 minutes on all platforms. Use for time-sensitive stuff only.
- 🕒 Soon (1-3 days) = drops at the next 10:17 AM or 4:17 PM ET slot. Default — pick this most of the time.
- 💬 Whenever = goes in the back of the line. Batch upload 12 of these and they'll spread over 6 days (2/day).
- Week at a glance: 2 posts/day at 10:17 AM + 4:17 PM ET, aiming for 10 posts/week. The queue handles timing — you just upload.
- Good lighting matters. Natural light or a well-lit room makes all the difference.
- Horizontal for talking heads. Turn your phone sideways for video tips and interviews.
- No client names or PHI. Keep it HIPAA-safe. If a client appears, get their written consent first.
- Be yourself. Authentic moments always outperform polished ones on social.
- Context is king. The more you tell us above, the better caption and hashtags we can write.
- Short videos win. 15-60 seconds is the sweet spot for Reels and TikTok.